Tuesday, November 6, 2007

ESURANCE STAKES CLAIM IN AUTO-INSURANCE BIZ

Premiums pile up amid national TV campaign with animated ad icon.

Online insurer Esurance is the new kid on the block in the competitive auto-insurance space, where ad spending tops $1 billion a year. Could this tiny upstart, a survivor of the dot-com bust, be the next Geico?

With ads featuring Erin Esurance, an animated character with distinct pink hair and green eyes, the San Francisco company is taking a similar path with its marketing strategy, standing out in a sea of creative sameness by creating an appealing persona capable of making the jump to pop-culture relevance.

And it's making stellar gains à la Geico in its heady earlier days. It's growing premiums written-the industry's measure of growth-an average of nearly 70% year over year and has racked up 350,000 customers since writing its first policy in December 1999, primarily targeting savvy online consumers with an average age of 35.

Like its competitors, Esurance has upped ad spending, launching its first national TV campaign in 2006, produced in-house. (Media planning and buying have been handled by Havas' MPG since mid-2005). It's more than tripled measured media spending from $27.5 million in 2005 to $86.4 million in the first nine months of 2006, according to TNS Media Intelligence.

As Esurance has grown, so has its marketing division, which numbers 40 at the 1,500-employee company.

Founded in 1998 at the height of the dot-com craze, the company spent its entire budget on paid-search and portal advertising until 2004. "We saw we [were] going to need to expand into off-line channels to keep growing as rapidly," said John Swigart, chief marketing officer.

Erin Esurance was created by Kristin Brewe, the company's director-brand and public relations, along with San Francisco's Wild Brain animation. The character emerged from creative first used in online ads. "We were running tests of different creative online, and … the cartoons were the most effective," Ms. Brewe said. Also, animation could be far cheaper than a live-action commercials.

"She's an iconic figure now," Mr. Swigart said. "We don't even need to have our logo and name for outdoor campaigns; we just use her green eyes and pink hair, and that's enough to mean Esurance."

Esurance tracked brand awareness closely when the campaign launched, and claims it is the most-recognized brand after the big four-State Farm, Allstate, Progressive and Geico.

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By Mya Frazier

Monday, November 5, 2007

ESURANCE STAKES CLAIM IN AUTO-INSURANCE BIZ

Premiums pile up amid national TV campaign with animated ad icon

Online insurer Esurance is the new kid on the block in the competitive auto-insurance space, where ad spending tops $1 billion a year. Could this tiny upstart, a survivor of the dot-com bust, be the next Geico?

With ads featuring Erin Esurance, an animated character with distinct pink hair and green eyes, the San Francisco company is taking a similar path with its marketing strategy, standing out in a sea of creative sameness by creating an appealing persona capable of making the jump to pop-culture relevance.

And it's making stellar gains à la Geico in its heady earlier days. It's growing premiums written-the industry's measure of growth-an average of nearly 70% year over year and has racked up 350,000 customers since writing its first policy in December 1999, primarily targeting savvy online consumers with an average age of 35.

Like its competitors, Esurance has upped ad spending, launching its first national TV campaign in 2006, produced in-house. (Media planning and buying have been handled by Havas' MPG since mid-2005). It's more than tripled measured media spending from $27.5 million in 2005 to $86.4 million in the first nine months of 2006, according to TNS Media Intelligence.

As Esurance has grown, so has its marketing division, which numbers 40 at the 1,500-employee company.

Founded in 1998 at the height of the dot-com craze, the company spent its entire budget on paid-search and portal advertising until 2004. "We saw we [were] going to need to expand into off-line channels to keep growing as rapidly," said John Swigart, chief marketing officer.

Erin Esurance was created by Kristin Brewe, the company's director-brand and public relations, along with San Francisco's Wild Brain animation. The character emerged from creative first used in online ads. "We were running tests of different creative online, and … the cartoons were the most effective," Ms. Brewe said. Also, animation could be far cheaper than a live-action commercials.

"She's an iconic figure now," Mr. Swigart said. "We don't even need to have our logo and name for outdoor campaigns; we just use her green eyes and pink hair, and that's enough to mean Esurance."

Esurance tracked brand awareness closely when the campaign launched, and claims it is the most-recognized brand after the big four-State Farm, Allstate, Progressive and Geico.

~~~~~~~~

By Mya Frazier

Sunday, November 4, 2007

MORTGAGE PINCH CAUSES DOMINO EFFECT OF PAIN

Many home sellers stuck as credit crunch shuts out many buyers

Matt and Kimberly Brown's contract to buy a new home in Yelm, Wash., will expire at the end of the week. They've lined up a no-money-down loan through the Department of Veterans Affairs, but the Browns haven't been able to sell the town house they live in, so they will have to back out and lose their $1,000 deposit.

"A lot of people looked at (the town house) and love it," says Matt, 26, who works in auto insurance claims. "But they either can't get the interest rate they want for a home loan, they can't get accepted for a home loan, or they can't afford it."

The problems in the mortgage industry, which began late last year and have rapidly deteriorated since June, are having a domino effect in the real estate market.

Increasingly, first-time home buyers are getting shut out of the market, and that hurts move-up buyers like the Browns, who are asking $182,000 for their town house.

Homeowners are also having more trouble refinancing their escalating adjustable-rate loans, and that is increasing the number of foreclosures and the supply of homes on the market. As a result, sellers are having to wait longer and cut their prices more deeply.

"If conditions in the mortgage market don't get much better in the next 30 to 60 days, we could be in for a major national correction, instead of a soft landing," says Hessam Nadji, managing director of research for Marcus & Millichap Real Estate Investment Services in Encino, Calif.

The turmoil in the credit market is leading forecasters like Nadji to push back their expectations for the recovery of the real estate market. Home sales have fallen dramatically since their peak two years ago and aren't expected to bottom out until the end of the year at the earliest.

"The credit crunch is exacerbating the drop in buyer demand and potentially compressing the natural downturn we expected to be spread over six months into a few weeks," he said.

Just two months ago, Barbara and Jeff Barker were happy they had finally rented Barbara's former home in Sparks, Nev., which they had been trying to sell since November 2005. The new tenant has an option to buy the home in June for $375,000. That's $100,000 less than the Barkers' original asking price, but they agreed to take it.

Now, the tenant, a single parent, is "telling us she is not sure she can qualify for financing and wants to extend the lease another year," says Barbara, 44, a middle-school teacher.

"We might be in the predicament again" of trying to sell their house, she says.
Nationwide, more sellers and agents are complaining that homes will take even longer to sell now than last year because more contracts are falling apart over the financing.

Larry Underhill, an agent in Stockton, Calif., says he's seeing homes go under contract two or three times. Each time, he says, the deal craters, because "Buyers can't qualify, or buyers are understandably cautious. They see property values sliding and are saying, 'Why am I doing this?'"

Lenders are now demanding that customers have larger down payments, more cash reserves in the bank, more proof of income, higher credit scores and less debt. They are cutting out 100% financing loans and eliminating short-term, adjustable-rate loans.

Jumbo-loan rates jump

It's not just cash-strapped and newbie buyers who are getting rejected. The credit-tightening is also cutting off prime buyers in high-cost cities who often need to borrow more than $417,000. Interest rates for these so-called jumbo loans have risen dramatically in recent weeks to entice skittish investors to buy them. The mortgage industry depends on Wall Street to raise money for mortgages and also to buy pools of mortgages as investments.

"We had a buyer, a doctor with an 800 (point) credit score, a down payment of more than 20%, and the (lender) backed out at the last minute," says Lisa Gregory, an agent at Prudential California Realty in San Diego, who represents the seller. "We were stunned."

Since the end of June, the average interest rate for these jumbo loans has jumped to 7.43% from 6.96%, while the interest rate for conventional loans has declined slightly to 6.68%.

That gap in interest rates means a borrower with a $417,000 loan will have a payment that is $217 a month more than a borrower with a $416,000 loan. In areas where homes are already unaffordable for many working families, that can be a budget breaker.

Greg McBride, a senior financial analyst at Bankrate.com, thinks what's happening in the mortgage market is a sign of over-reacting investors. Still, he says, "If this situation persists for months on end, it will have an effect on higher-end home prices. Many buyers will effectively go on strike, and those that remain won't have the same buying power."

The qualification hurdles are so bad in California, where the median single-family home costs about $595,000, that a record number of sellers are offering to lend money to their buyers in the form of second mortgages. From April to June, almost 5% of home sales in the state had seller mortgages on them. Three years ago, less than 1% of sales had seller "carry back" financing, according to DataQuick Information Systems.

While the easy-money bank loans have dried up, there are a couple of programs backed by Fannie Mae and Freddie Mac that let lenders make mortgages for 100% of the home's value. Both programs, however, have income limits for borrowers and a maximum loan ceiling of $417,000.

More home sellers and buyers are also turning to the Federal Housing Administration, which caters to low-income and first-time buyers and offers a 3% down-payment loan.

Rebecca King, a 15-year renter, got an FHA loan last month. As a single parent, she couldn't afford to buy a home in Seattle but found a home 25 miles north in Everett for $275,000.

"I didn't ever think I'd be able to do that in the Seattle area, especially after everything I had read about foreclosure and interest rates," said King, 47, a nurse. "But I didn't want to be on the rental treadmill, and so in June I went ahead."

But while FHA applications are up more than 75% since December, the portion of loans approved was up only about 20% in the second quarter, the agency said, largely because many borrowers still can't qualify.

Both the House and Senate have passed bills to modernize the FHA program, which has changed little since it was created in 1934. But these measures still face opposition in Congress, as do any plans to involve the FHA in a bailout of homeowners who are facing foreclosure. The Bush administration last week rejected calls to raise the maximum loan limit for FHA, Fannie and Freddie above $417,000.

And it's doubtful that any proposed changes could come fast enough to help the roughly 2 million American homeowners who were behind on their mortgages at the beginning of the year, according to the Mortgage Bankers Association, or the 560,000 of those who were already in foreclosure proceedings.

But this problem isn't going away. Loan delinquencies and foreclosures are expected to rise steadily for at least the next six months as people with adjustable-rate mortgages (ARMs), which were fixed for the first two or three years, continue to reset to higher rates.

The foreclosures have been concentrated in areas that have suffered extreme job losses, such as Michigan, Ohio and Indiana. In the past year, they have also increased sharply in California, Arizona, Nevada and Florida, where prices and sales are falling, making it harder for homeowners to refinance.

When Christine and Michael Canavan moved from Fort Lauderdale to Melbourne, Fla., two years ago, they bought a $250,000 home with a subprime-borrowers ARM that allowed them to pay only the interest on the loan each month, which meant they wouldn't build up any equity unless their home appreciated in value.

After two years of making their payments on time, their credit score had improved to prime level, but the value of their home sank suddenly this summer.

"I had to go to (the mortgage broker) three times because our appraisal kept depreciating," said Christine, 38, an elder-placement counselor.

"At first he said, 'Great news, your home appraisal would be $275,000.' Within a week, the home had gone down to $240,000. When I went in to do the paperwork, I was in tears. It had dropped to $230,000 in two weeks."

Unsure of the future

To refinance with a 30-year, fixed-rate mortgage, the Canavans had to scrape together $19,000 to pay off their old loan.

"I feel so sad for families that don't have money to bring to the table to refinance these loans," she said.

Those families include Loretta and Jimmy Mendez. They bought a $219,000 home in nearby Palm Bay with an interest-only three-year ARM that resets next year.

"We invested $20,000 in this home," says Loretta, 31, a dance teacher. "Not only did we lose that money, we owe more than what the house is worth. We're supposed to refinance soon, and I don't know what we're going to do."

There are a lot of homeowners and home buyers who, like the Mendezes and the Browns in Yelm, Wash., are unsure of the future, hoping the mortgage market calms down soon.

For now, Matt Brown says, he and his family will start over, looking for another new house and hoping someone will qualify for a loan and buy their town house.

(c) USA TODAY, 2007

NEW POLICY TO GRANT DRIVER'S LICENSES TO THE UNDOCUMENTED

Undocumented Caribbeans and other migrants in New York State will soon be able to apply legally for a driver's license.

New York Governor Eliot Spitzer and Department of Motor Vehicles Commissioner David Swarts announced the administrative policy change on Friday, much to the glee of advocates and. the angst of immigration critics.

But the governor insisted that the plan has been developed "after a comprehensive review" and the DMV has decided that the changes will increase the security of the state's license system by obtaining better and more verifiable information from applicants.

This, he said, will decrease the number of uninsured drivers on the roads, lower auto insurance rates for all drivers and, when necessary, help law enforcement agencies in their investigations.

The DMV estimates that tens of thousands of undocumented, unlicensed and uninsured drivers are currently on New York's roads, contributing to increased accidents and hit-and-runs as well as higher auto insurance rates.

Informational letters from DMV will be part of Phase 1 and be sent to the approximately 152,000 New Yorkers who at one point had (or currently have) a New York State license, but are unable to renew it because of the previous administrative policy.

The re-licensing process begins at the end of 2007 and those reapplying will need to prove their identity, date of birth and fitness to drive before being issued a new license.

Phase 2 will begin six to eight months after Phase 1 and will open the application process to all New Yorkers. The DMVs secure six-point ID requirement will be based on an expanded list of valid and verifiable documents that will exclude a Social Security number or permanent residency proof. Along with the other identity documents currently on the list, individuals' identities will be verified using this new document verification technology to reduce the potential for fraud.

The new policy will apply to all state-issued licenses that are not governed by certain federal laws that require a social security number, like commercial driver licenses and hazardous materials endorsements.

Currently, eight other states' — Hawaii, Maine, Maryland, Michigan, New Mexico, Oregon, Utah and Washington — do not require drivers to prove legal status in order to obtain a license.

Amy Sugimori, co-chair of the New York Coalition for Immigrants' Rights to Driver's Licenses, called the announcement "a huge victory for the immigrant, civil rights and labor movements."

"For four years, diverse groups from across the state have been working to ensure that all New Yorkers are treated equally by the government. Today, our voices are being heard. We applaud Governor Spitzer for his leadership as he sends a strong message to the country that second-class treatment of immigrants is bad public policy," added Sugimori.

If you or someone you know has an immigration question, log on to http://www.immigrationkorner.com/ and submit your queries. Personal answers will not be provided. Please note that the answers provided here are for information purposes only, and do not create an attorneyclient relationship; nor are they a substitute for "legal advice," which can only be given by a competent attorney after reviewing all the facts of the case.

Attorneys wishing to provide pro bono answers to questions are URGENTLY needed and are asked to contact the writer at Felicia@hardbeatnews.com.

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By Felicia Persaud

Saturday, November 3, 2007

TAKE YOUR POLICY INTO THE SHOP

When it's time to renew your car insurance, don't automatically sign up with your old insurer: You may miss a chance to save. You can shop multiple insurers at insweb.com, but major players like Allstate, Progressive and State Farm aren't on the site. You'll need to go to their sites or call an agent. As you look around, ask yourself these questions.

1. Am I Saving As Much As I Can?

See what others pay. State insurance department websites list sample rates. Find your state's at naic.org.

Up your deductible. The average driver pays $939 a year for car insurance but makes a claim only once every eight years. Raise your comprehensive deductible from $250 to $500 and collision from $500 to $1,000, and shave your premium by 10% or more. Over time, that will more than cover the higher out-of-pocket outlay if you ever make a claim.

Drive less. If higher gas prices have you covering fewer miles--you're carpooling, say--you may get a rate break.

Fix credit errors. Credit troubles can raise your premium. Order a free report at annualcreditreport.com and correct any mistakes that may be costing you.

2. Do I Have the Right Amount?

Don't confuse minimum with optimum. Every state sets a coverage floor, but that may be too low. Pros suggest $100,000 per person, $300,000 per accident and $50,000 for property damage. Carry the same amount in uninsured motorist coverage, which pays your bills if you're in a smashup with an uninsured or underinsured driver.

Give up on your jalopy. Once your car is old, you can probably drop collision and comprehensive coverage. You'll pay as much in premiums over a few years as you'd pay to replace or repair the car. To gauge its current market value, look up used-car prices for your model at autotrader.com or kbb.com. If it's less than $2,000, kick the extra coverage to the curb (average savings: $431 a year).

3. Are the Extras Simply Gimmicks?

Forget "accident forgiveness" coverage. The promise: Pay a higher premium (7% to 15% with Allstate) and your rates won't go up if you wipe out. But paying more now to save money later doesn't add up, says Bob Hunter of the Consumer Federation of America. And it may be unnecessary: Some insurers forgive the first accident at no extra cost. Even Allstate does so if you've been a customer for five years.

Reject "new-car replacement," The fear: Your new car depreciates like mad the second you drive it off the lot, so after an accident the insurance payout isn't big enough to buy a new model. The takeaway: Pass on this one too. It'll add slightly to your premium and won't kick in unless the car is totaled.

4. Can I Afford to Let My Kids Drive?

Sit down
. Adding a teen to your policy can double or even triple your premium, all the more reason to shop hard before your children get licenses.

Read her report card. Most insurers offer discounts--sometimes as much as 25% --for students with a B average or better.

Send him away. If your kid goes to a school that's more than 100 miles from home (without wheels, of course), you'll qualify for a lower rate.

Get credit for being strict. Even if you would never give your teen the keys to the Jaguar, your insurance company may price your policy as if he d rove the most expensive car in your garage. Ask about this costly provision--it could be reason enough to switch insurers.

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By Kate Ashford

Tuesday, October 30, 2007

CAR INSURANCE: TAKE THE HIGH ROAD

FIVE FOR THE MONEY

Here are five of the most common blunders to steer around when choosing a policy to insure your wheels

Recently Five for the Money took a look at some of the biggest mistakes consumers make when buying life insurance [see BusinessWeek.com, 2/1/07, "Life Insurance Blunders to Avoid"]. This week we'll tackle car insurance. Auto insurance isn't as fraught a subject as life insurance; buying a sensible policy doesn't need to be a reminder of inevitable death. But that doesn't mean it's easy to negotiate. Having the wrong car insurance, or making the wrong claims, can put a serious ding in someone's financial health.

As with life insurance, some of the rules are straightforward: shop around to ensure a fair deal and review your policy annually to make sure that it still fits your life and financial condition. Here are a few other common mistakes policyholders should swerve away from:

1. Don't assume the insurance salesman is your friend.

The best insurance policies for consumers aren't necessarily the ones that bring in the best numbers and bonuses for salespeople, says Andrew Tignanelli, president of Luthersville [Md.]-based money management outfit Financial Consulate. Remember that the next time you go shopping for car insurance. Often it's in the salesman's best interest to sell the "least amount of insurance that they can possibly justify." Smaller policies leave insurers less exposed to risk and proportionately tend to be more expensive. As a result, they're more likely to be profitable for the insurer. Because of this conflict of interest and other factors, Tignanelli says he finds that even wealthy clients are often underinsured.

Make sure you have "liability" coverage, which is usually mandatory in most states and covers the costs of another person's car damage and injury. "Comprehensive" will protect you if your car gets stolen, catches fire, or is damaged without coming into contact with another car. And "collision" covers damages if your car collides with another vehicle or object, no matter who's at fault.

2. Don't have a tiny deductible.

When buying auto insurance, consumers frequently think of it as a way to protect themselves against every ding and scratch. That's a bad idea. "You should insure for what you cannot afford to lose," says financial planner Jeffrey Bogue of Bogue Asset Management. That means, don't have a miniscule deductible of $100 or even $250. "If you nickel-and-dime the insurance companies with these small claims, you may get socked with a premium hike or they may say 'we're not going to insure you,' " he says.

Policies with higher deductibles [Bogue says $1,000 is often sensible] that extend to higher coverage levels are not necessarily more expensive and protect drivers from costs associated with more serious car problems. Higher-deductible policies also cost less.

3. Don't assume all cars need the same insurance.

Just as you shouldn't waste insurance on minor incidents, Bogue says some cars just don't need the full insurance package. Drivers always need to maintain their liability insurance in case they cause an accident but some cars just aren't worth the hassle and expense. For example, Bogue's third vehicle is an old Toyota (TM) pickup that he uses sparingly. He wouldn't miss it if it "fell off a cliff tomorrow." Insuring it with a reasonable deductible would be useless, he says; it would irritate insurers without promising much upside in the event of a claim.

4. Don't ignore car ownership.

This won't necessarily come up when buying insurance, but vehicle ownership can make all the difference in potential payouts. "There's absolutely no good reason to own a car jointly," says Dr. Steven Podnos, principal at Wealth Care, a financial planning and investment advisory firm in Merritt Island, Fla. If a husband and wife share ownership, both are exposed to liability if one causes an accident. Both can be sued.

Parents should be aware of the age of majority [usually 18] in their state. When the kids reach it they should assume title for their cars so that parents can avoid liability for any mishaps caused by drivers who are of age, but still young.

5. Don't forget your umbrella.

Umbrella policies tend to be very cheap and can help drivers [and homeowners] weather the most severe storms. Say there's been a severe car accident that involves significant property damage extending beyond what a solid insurance policy covers. When this happens, policyholders need umbrellas to shelter them from liability extending beyond the limits of their standard policy.

Since these umbrella policies protect against only the worst accidents, they rarely pay out and so can be bought for very little, sometimes $200 for a policy stretching from where the liability stops to around $2 million in damages, according to John Discepoli of Discepoli Financial Planning near Cincinnati. This could be an amount of car insurance coverage that allows most drivers a smooth ride.

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By Alex Halperin

BAD CREDIT? IT CAN BE A PROBLEM WHEN IT COMES TO AUTO INSURANCE COSTS

You always use your turn signal and observe the speed limit. The only ticket you've ever gotten was for an expired parking meter. You should be eligible for lower car-insurance premiums than that bozo who cut you off this morning is, right? Not necessarily.

If your credit report is blemished, you might not get the lowest insurance rates, despite your spotless driving record. And as a result of a Supreme Court decision last week, your insurer doesn't have to tell you that you're not getting the best rates.

The high court overturned a 9th Circuit Court of Appeals ruling that said the federal Fair Credit Reporting Act requires insurers to notify customers whenever their credit history prevents them from getting the best available rate.

Insurers argued that credit histories are just one of many factors they use to set rates. They also contended that the ruling would have required insurers to send out millions of notices to customers to avoid costly class-action lawsuits.

For about a decade, most insurers have considered a customer's credit history when setting rates, says Joseph Annotti, a spokesman for the Property Casualty Insurers Association of America. Annotti says research has shown that drivers with poor credit are more likely to file insurance claims.

A credit report "is a solid predictor of risk," Annotti says. "People can get tickets taken off their record, DUIs get changed into running a stop sign -- there are lots of ways to play with your motor vehicle record. It's less likely for a person who is inherently financial irresponsible to, all of a sudden overnight, change their behavior."

Consumer groups disagree. The insurance industry's contention that people with damaged credit are high-risk drivers is a "pretty disturbing moral hypothesis," says Chi Chi Wu, of the National Consumer Law Center. Many people have poor credit because of divorce, job loss or serious illness, she says. "They're not bad people. They're people who have fallen on hard times."

In addition, credit reports are "notorious for errors," Wu says. Identity theft could also damage an individual's record, she notes.

In November, Oregon voters defeated a measure that would have barred insurers from using credit histories to set auto and home insurance rates. Still, 26 states have adopted a model law that requires insurers to notify consumers that their credit history might affect their rates. The law also bars insurers from refusing to insure someone based solely on the individual's credit history.

The model law also encourages insurers to take into account "extraordinary life events," such as a catastrophic illness or the loss of a spouse, when evaluating a consumer's credit history.

Know your score
Consumer groups contend that a notification requirement would encourage people to check their credit reports more frequently. Most consumers aren't aware that their credit histories can affect their insurance rates, says Scott Shorr, a lawyer in Portland, Ore., who represented the plaintiffs in the insurance case.

Now, though, "If you want to know whether there's some inaccuracy in your credit report that's resulting in your paying more for insurance or credit generally, then you're going to have to check your credit report yourself," says Scott Nelson, an attorney for Public Citizen, a consumer-advocacy group.
How to protect yourself:

*When applying for insurance, ask the insurer what factors will be considered in determining your rates. Insurers won't tell you how they weigh them, but the company might tell you the factors it considers when reviewing a potential customer's credit report, Annotti says.

For example, he says, some insurers are interested only in major credit events, such as foreclosures and bankruptcies.

Annotti adds that the use of credit reports in setting rates can benefit drivers with excellent credit. "A lot of times, a good credit history can offset a spotty driving record," he says.

*Monitor your credit reports regularly for errors. You're entitled to a free copy of a credit report from the three credit-reporting agencies -- TransUnion, Equifax and Experian -- once a year.

You can order your credit reports at www.annualcreditreport.com or by calling 877-322-8228. You'll have to pay extra to get your credit score.

If you find errors in your credit report, contact the credit agency that issued the report. The agencies are required by law to investigate disputed items.

*Beware of companies that claim they can "repair" your credit report
You can find more information about credit-repair scams at the Federal Trade Commission's website, www.ftc.gov.

To suggest future columns, e-mail: sblock@usatoday.com.

TEXT OF INFO BOX BEGINS HERE
Warning signs of a credit-repair scam
*The company wants you to pay upfront, before it provides any services.
*The company fails to tell you your legal rights and what you can do for free.
*The company tells you not to contact the credit-reporting agency.
*The company suggests you try to invent a "new" credit identity -- then, a new credit report -- by applying for an Employer Identification Number to use instead of your Social Security number. It's a federal crime to lie on a loan or credit application, to misrepresent your Social Security number or to obtain an Employer Identification Number from the IRS under false pretenses.

(c) USA TODAY, 2007